Do you have a story to tell?
Media relationships are instrumental when securing an interview, but the key is really having a story to tell. The first thing we do with our clients is to identify their stories. Once you know your stories, we then help our clients figure out how to tell them and to whom. There really is not a one-size fits all approach to media messages.
Not all reporters are going to care about the same story. The way you deliver a message to the media may not be the same way you tell your story to other audiences, such as clients or customers.
When we begin media training with our clients, we put our reporter hats on and start asking questions.
Some questions you need to answer:
1. Who is the intended audience?
2. What messages do you want to deliver?
3. What is your ideal outcome?
4. Why should this audience care about this message?
5. What are the top three key thoughts you want to convey?
6. What are the benefits to what you offer?
Once you answer those questions, we begin to train our clients on how to be interviewed. We offer tips for radio, TV and print interviews. Our team has more than 50 years of experienced combined in the media industry and has gathered useful tips for our clients. Below are a few of the dozens we share during our media training sessions.
1. Ask yourself questions you think the reporter or talk show host might ask, including…
2. Don’t just answer questions. Tell listeners something you want them to know, something they wouldn’t know unless they were tuned in, with the promise of more of the same when they buy the product or come see you!
3. Have three key brief messages. In radio and TV, sometimes the host opens the door, while other times you have to answer a question and segue to a key message. A compelling message will have the host asking for more.
4. Be informative and entertaining without promoting yourself, product or service.
5. Don’t slide into industry talk, jargon or acronyms that few know about.
6. Have a conversation if possible with the host (reporter). Remember, it’s about two people talking, and never talk down to your audience.
We offer complimentary media training overviews for local Chambers that could be up to one hour.
Our professional media training workshops consists of: 2-hour, half-day and full-day professional media training for CEOs, managers, communication departments and companies.
If you are interested, email firstname.lastname@example.org and in the subject line write, Media Training. If you want to find out more about our services, go to www.denhamedia.com.