Give Me A Social Media Minute, Please

Strategically Speaking: A Blog by Denha Media Group

That’s all it really takes to get involved in social media — just a few minutes to participate on social media sites. You do not have to be on Facebook for hours at a time for your messaging to be effective. Engaging on social media not only helps with branding, but it also enhances your marketability in the industry.

There are simple ways to start using social media to promote your company and brand your business. Tools like Facebook, LinkedIn, Twitter, YouTube, Instagram, Google Plus, Pinterest and blogging are promotional techniques anyone can use.

According to experts, Facebook remains the most popular social media site, with 83 percent of posts being shared, and Pinterest was the fastest growing in 2012.

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Quotable Quotes and Sound Soundbites

Strategically Speaking: A Blog by Denha Media Group

When I worked in radio, I spent a significant amount of time sifting through interviews searching for the sound bite. In print journalism, it’s the quote. When you are being interviewed, it is important to stay on message. Don’t let the reporter get you off track or don’t go on a tangent about something completely unrelated. A reporter’s time is valuable and in today’s immediate news demands, they have less time than ever to spend interviewing people.

However, giving a good quote or sound bite means you have to say something new, compelling — something that stands out and gets attention.

Decades later, politicians across the country still quote John F. Kennedy, “don’t ask what your country can do for you, ask what you can do for your country.” And, Neil Armstrong, “One small step for man, one giant leap for mankind.” Now, maybe your quote won’t stand the test of time but it could determine whether you are part of a story.

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Crisis Communication Game Plan: Everyone Needs One

Strategically Speaking: A Blog by Denha Media Group

A chaotic evacuation, a traumatic rescue mission and now a serious crisis communication problem for Carnival Corp.’s Italian unit. It was reported that they cruised off course so someone could wave to a family member and the captain jumped ship before ensuring passengers were safe. One would hope they have a sound crisis communication plan in place.

So you find yourself facing a major public crisis and your company doesn’t have a strategic plan, not even a boilerplate to follow. There are a few things you need to do immediately in order to prevent the crisis from escalating out of control. Your goal is to maintain daily operations while managing the crisis. You need to contain it.

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The Cover Up Is Always Worse Than The Crime

Strategically Speaking: A Blog by Denha Media Group

When facing a crisis, the first thing you need to remember is that the cover up is always worse than the crime. We all remember the line, “I did not have sexual relations with that woman — Monica Lewinsky.” Only to find out later that President Clinton did.

So fess up immediately. Start with an apology to the public and to whomever else you may have offended or caused harm.

It is like ripping off a Band-Aid. It may hurt but do it as fast as you can. Get it over with it.

For some people, apologizing is a foreign concept and their egos stop them from doing the right thing. As St Augustine said, “what is wrong is wrong no matter how many people are doing it and what is right is right even if no one is doing it.”

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7 Ways To Turnaround That Tarnished Image

Strategically Speaking: A Blog by Denha Media Group

Many celebrities have bounced back from tarnished images and Mel Gibson, I would guess, hopes to be one of them — if he can just manage to get his communication under control.

Many actors have been linked to audio or video scandals, but Gibson seems to have taken it to whole new level. His vicious rants on tape depict an angry and perhaps troubled man. Gibson appears to be an equal opportunity offender in his voicemail message to his girlfriend Oksana — he managed to offend just about every race, origin, and religion in a few sentences.  America’ s obsession with celebrities enables the household names to rebound quicker than someone who was thrust into the media due to a scandal, such as Monica Lewinsky. Her fifteen minutes of fame following her presidential indiscretions didn’t allow much time to repent and re-brand her public image, despite her many appearances in the media, including on The View where she was pedaling her purse line.

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