Keep that Jargon Away

By Vanessa Denha Garmo with Ashourina Slewo

I was sitting a meeting with clients and commented about a social media post being a teaser? Then I said something about B-roll. I quickly realized I was using media jargon that seemed foreign to my clients.

Sitting among professionals like yourself, you may use jargon and not think twice about it and that’s okay. You are all in the same or similar profession, jargon is just another facet of your vocabulary. Keep it in that clique, though, because it has no place in your content!

There could be a number of reasons people choose to use jargon in their content. Whether it’s the shorter way of saying something or if it’s to come across as knowledgeable. Regardless of the reason, just stop. Jargon overcomplicates your content and will ultimately take away from the message you are trying to convey. Of course, there are times you need to use it and if you do with people who don’t, start explaining.

Jargon is not here to impress

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MSU: the “thing” that needs to be addressed

I have no idea what is going on in those board rooms at Michigan State University but spending 10 minutes talking about the president of the university during a five-hour meeting is no way to handle the “thing” that needs to be addressed.

The sexual abuse of more than 140 women over a 20-year period with at least 14 representatives ignoring complaints – as it has been reported – from at least eight athletes is the “thing” that needs to be discussed not deflected.

There is nothing else going on at MSU that anyone should care about at this point other than “the Nassar thing”.

As they needed to, the board of trustees have since apologized for the term “thing” but that still does not excuse it or prove they have a cohesive and thoughtful communication strategy to handle this national crisis.

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Just hashing out the tags: some tips to remember when using hashtags with social media posts

I actually have a love/hate relationship with hashtags. I have found them distracting at times or as words that dilute the actual message, especially on Twitter.  People can actually “spam” you by using hashtags that may be popular, but not relevant to their message. Being relevant is key when using hashtags.
Research shows that hashtags are often effective if used properly.
Twitter first introduced hashtags to the social media world in 2007 and, many people are still confused as to how to use them.
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When your message gets lost in the divisive delivery

“No one cares what you have to say, if you don’t know how to say it.” I must have heard that phrase a dozen times a month growing up. My father often defended the content of my argument and at the same time criticized my delivery.

President Trump and others need to pay attention.

I don’t always disagree with his message, but it’s hard to overcome the delivery to appreciate the content.

His messages get lost in his divisive delivery.

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Is the “PC” platform being thrown-out by non-political players?

So, it’s not often or ever, for me at least, to see a political candidate rhyme a speech and throw out F-bombs. Yet, it doesn’t really matter if it has not been the norm, it’s what people are talking about today.

It’s what Kid Rock has done and it’s not anything we should dismiss.  Kid Rock Blog DMG

Kid Rock is getting exactly what he wants – the publicity and a larger platform.

I have been in the communications business for more than 20 years including in the media, public relations, and marketing. I have covered political candidates and worked for them.

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10 Questions you need to ask yourself before creating website content

It amazes me how many web designers that I talk with create websites for clients who have no content.  So, you realize your company needs a website or an updated one but you have only thought out the design and not the messages.  As content creators, we focus on all platforms, including websites, and are often referred to by web designers to write content. We create written landing pages to entire websites.  Over the years, we have created the top 10 questions people need to ask before we create the website content.
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Don’t Hijack the Reporter’s Story

I get it. It’s your story and perhaps you even pitched it but don’t try to take over what the reporter is writing. I realize the importance of controlling your message. I consult clients on this all the time.  It can be done without irritating the reporter doing the story.

20170816_180030This is most important when a media outlet reaches out to you. If someone calls to use you in the article or news story or even write an entire story about you or your company, first be grateful; that’s assuming it’s a positive story. If you are battling a crisis, that is another issue entirely.

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When You Don’t Know Your Own Story!

It often amazes me when I start talking to people and potential clients and I hear these impactful stories that they don’t realize are stories.  I start to ask a series of questions as I would as a reporter and often what surfaces are stories that have not been told.

The reason so many people don’t know they have a story to tell or stories, is because no one has asked them the right questions. When meeting with potential consultants, you need to pay attention to the questions they ask and if they identify a story about your or your company that you have never thought about prior.

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Putting Your Best Face Forward

The Mackinac Policy Conference creates the environment to Naturally Network

By the mere nature of my career, I have had to learn an important skill – how to network. Over the years, I created a workshop on the very subject called Naturally Networking.  It is now part of my consulting practice. The best place to test your networking skill is at the Detroit Regional Chamber Mackinac Policy Conference.

I started attending this annual event in the mid-90s as a reporter and have interviewed many leaders in politics and business over the years. Since 2010, I have attended as both the Co-publisher of the Chaldean News and as the Founder of Denha Media Group. I have had the pleasure of creating life-long colleagues and friends who I have met at the conference including some clients.

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Advertising the Message

Your advertisements should tell your story.
Ads can be created for traditional platforms such as radio, TV, print publications, billboards and they can also be created for social media and other internet marketing platforms.
You can also create marketing materials that tell your story or at least tease it.
The success of those ads will depend on your content.

What messages are you delivering to your potential customers and clients?

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