Just Apologize and Avoid Running Into A Communication Crisis

Strategically Speaking: A Blog by Denha Media Group

I have come to the realization that we live in an extremely forgiving society, if you would just admit your mistakes and apologize.

So why do so many people struggle with the “I’m sorry?”

Public figures — especially — need to understand the basics of crisis communication. When you make a mistake, you need to apologize, fix it and move on.

Here we have two elected officials who have found themselves in the proverbial “hot water” because of bad judgments and bad behavior. One apologizes and the other does not.

Following President Obama’s State of the Union address, in a Capitol office, a New York reporter was interviewing Congressman Michael Grimm. Apparently, the New York Republican became very angry when asked about an investigation into his 2010 campaign fundraising activities, so he threatened to throw the reporter, Michael Scotto, off a balcony.

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The Cover Up Is Always Worse Than The Crime

Strategically Speaking: A Blog by Denha Media Group

When facing a crisis, the first thing you need to remember is that the cover up is always worse than the crime. We all remember the line, “I did not have sexual relations with that woman — Monica Lewinsky.” Only to find out later that President Clinton did.

So fess up immediately. Start with an apology to the public and to whomever else you may have offended or caused harm.

It is like ripping off a Band-Aid. It may hurt but do it as fast as you can. Get it over with it.

For some people, apologizing is a foreign concept and their egos stop them from doing the right thing. As St Augustine said, “what is wrong is wrong no matter how many people are doing it and what is right is right even if no one is doing it.”

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