Strategizing with Trump

Strategically Speaking: A Blog by Denha Media Group

We have all heard the question: If you could go out to lunch with anyone who would it be?

With my own little twist on it, I would want to be asked: If I could have my dream client today, who would it be?

Not for any political reasons but for my love of strategy, there is no president I would want to work for more than President Trump. I have closely watched this tango he has engaged in with the media for years now, and the two have been in a full embrace since he announced his run for the presidency.

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Minding the Media

Do you have a story to tell?

Media relationships are instrumental when securing an interview, but the key is really having a story to tell. The first thing we do with our clients is to identify their stories. Once you know your stories, we then help our clients figure out how to tell them and to whom. There really is not a one-size fits all approach to media messages.

Not all reporters are going to care about the same story. The way you deliver a message to the media may not be the same way you tell your story to other audiences, such as clients or customers.
When we begin media training with our clients, we put our reporter hats on and start asking questions.
Some questions you need to answer:

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Setting New Heights for the New Year!

Strategically Speaking: A Blog by Denha Media Group

Are you setting new heights as you communicate, collaborate and connect in 2017?

As you set out to communicate your messages, connect with clients or customers and collaborate on projects in 2017, you need to first evaluate what you did in 2016 and check off what worked and what didn’t.

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