I actually have a love/hate relationship with hashtags. I have found them distracting at times or as words that dilute the actual message, especially on Twitter. People can actually “spam” you by using hashtags that may be popular, but not relevant to their message. Being relevant is key when using hashtags.
Research shows that hashtags are often effective if used properly.
Twitter first introduced hashtags to the social media world in 2007 and, many people are still confused as to how to use them.