Keep that Jargon Away

By Vanessa Denha Garmo with Ashourina Slewo

I was sitting a meeting with clients and commented about a social media post being a teaser? Then I said something about B-roll. I quickly realized I was using media jargon that seemed foreign to my clients.

Sitting among professionals like yourself, you may use jargon and not think twice about it and that’s okay. You are all in the same or similar profession, jargon is just another facet of your vocabulary. Keep it in that clique, though, because it has no place in your content!

There could be a number of reasons people choose to use jargon in their content. Whether it’s the shorter way of saying something or if it’s to come across as knowledgeable. Regardless of the reason, just stop. Jargon overcomplicates your content and will ultimately take away from the message you are trying to convey. Of course, there are times you need to use it and if you do with people who don’t, start explaining.

Jargon is not here to impress

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Stop The Verbal Vomiting

Strategically Speaking: A Blog by Denha Media Group

After I premised the topic and introduced the guest, I started the interview on my public affairs show with, “Tell me about this event.” The guest on the other end of the line proceeded not only to tell me about the upcoming community event, but also about the history of the organization, the people they help, the money they have raised and all of their future events. Ten minutes into the interview, I began to think of the listeners flipping the station.

He was verbally vomiting all over my show.

I asked the first question and he answered about six in that 10-minute span. He barely took a breath and, in order for me to ask a second question and take back the show, I had to interrupt him. He was obviously knowledgeable about his topic, but he was ignorant when it came to being interviewed.

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