Keep that Jargon Away

By Vanessa Denha Garmo with Ashourina Slewo

I was sitting a meeting with clients and commented about a social media post being a teaser? Then I said something about B-roll. I quickly realized I was using media jargon that seemed foreign to my clients.

Sitting among professionals like yourself, you may use jargon and not think twice about it and that’s okay. You are all in the same or similar profession, jargon is just another facet of your vocabulary. Keep it in that clique, though, because it has no place in your content!

There could be a number of reasons people choose to use jargon in their content. Whether it’s the shorter way of saying something or if it’s to come across as knowledgeable. Regardless of the reason, just stop. Jargon overcomplicates your content and will ultimately take away from the message you are trying to convey. Of course, there are times you need to use it and if you do with people who don’t, start explaining.

Jargon is not here to impress

Read more