Just hashing out the tags: some tips to remember when using hashtags with social media posts

I actually have a love/hate relationship with hashtags. I have found them distracting at times or as words that dilute the actual message, especially on Twitter.  People can actually “spam” you by using hashtags that may be popular, but not relevant to their message. Being relevant is key when using hashtags.
Research shows that hashtags are often effective if used properly.
Twitter first introduced hashtags to the social media world in 2007 and, many people are still confused as to how to use them.
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Strategically Networking At The Mackinac Policy Conference

Strategically Speaking: A Blog by Denha Media Group

When I went to the Mackinac Policy Conference for the first time as a reporter for WJR in the 1990s, I learned an invaluable networking lesson that has stayed with me ever since.

Know how to network and develop relationships.

It was my second time at the Policy Conference hosted by the Detroit Regional Chamber. The first time I went, I was as an editor of a Health Care Business Magazine.

The first night on the island — before the cocktail hour started on the porch of the Grand Hotel — my News Director – Dick Haefner – told me that the event was the best networking event I would ever attend calling it “the networking event of the year.”

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Digging Up The Buried Content That Tells Your Story

Strategically Speaking: A Blog by Denha Media Group

When it comes to messaging and marketing, it’s all about the content. You have to know your story but sometimes that valuable information is hidden. So start looking in all your files for that data.

Here are some strategies for creating and reusing that content.

Repurpose it!

When is the last time you took inventory of your content and thought of ways to repurpose it? You may have articles, memos, notes and reports buried in files on your desktop or drawers that can be used to promote your business or service.

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Give Me A Social Media Minute, Please

Strategically Speaking: A Blog by Denha Media Group

That’s all it really takes to get involved in social media — just a few minutes to participate on social media sites. You do not have to be on Facebook for hours at a time for your messaging to be effective. Engaging on social media not only helps with branding, but it also enhances your marketability in the industry.

There are simple ways to start using social media to promote your company and brand your business. Tools like Facebook, LinkedIn, Twitter, YouTube, Instagram, Google Plus, Pinterest and blogging are promotional techniques anyone can use.

According to experts, Facebook remains the most popular social media site, with 83 percent of posts being shared, and Pinterest was the fastest growing in 2012.

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